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The Champagne PIAFF story

A happy accident is the most apt description of the discovery of Champagne and its pioneers couldn’t have dreamt of a more spectacular future for their invention. Spreading to countries all over the world, champagne has found its place as the centre of tradition and nostalgia. 

Rooted in the birthplace of champagne, the founders of Champagne Piaff embarked on their own journey to become a part of this Champagne legacy. 


Champagne owes its name to the Champagne region in France where it first came to be. But what do we know about the place that gifted us the indulgent sparkling wine that has won the hearts, and taste buds, of so many people around the world? 


First, that it is a place entirely unsuitable for grape growing. But as the French say, quand on a pas ce que l’on aime, il faut aimer ce que l’on a. Simply put: 


“When one doesn’t have the things that one loves, one must love what one has.” 


And so without the good fortune of winemakers who found themselves in Bordeaux or Burgundy, Champagne winemakers set about producing something little different.

Rooted in the birthplace of champagne, the founders of Champagne Piaff embarked on their own journey to become a part of this Champagne legacy. 


Champagne owes its name to the Champagne region in France where it first came to be. But what do we know about the place that gifted us the indulgent sparkling wine that has won the hearts, and taste buds, of so many people around the world? 

First, that it is a place entirely unsuitable for grape growing. But as the French say, quand on a pas ce que l’on aime, il faut aimer ce que l’on a. Simply put: 


“When one doesn’t have the things that one loves, 

one must love what one has.” 


And so without the good fortune of winemakers who found themselves in Bordeaux or Burgundy, Champagne winemakers set about producing something little different.

A magnificent  Champagne

Nurtured in the pristine vineyards of the Marne River valley outside Épernay and matured in the ancient underground cellars, every bottle of PIAFF is produced with the same passion and pride as the very first bottle.  


Champagne, nestled in the Northeastern corner of France, offers winemakers a terroir that is rich in the chalky subsoil, and a climate that benefits both from the the oceanic rains and the continental summers.  

The unassuming richness of the wine, and its characteristic crisp, delicate notes comes from Champagne’s wine makers’ proprietary techniques for making the most of their seasons. We sought to create a bottle of Champagne that embodied and celebrated traditions and customs, both ancient and modern. When you sip Champagne PIAFF, you are in the company of pioneers that have mastered the skill of enjoying everyday life moments.

Chateau PIAFF

The house of Champagne that we call home, Chateau PIAFF, has seen five generations of winemakers come through its doors. Each dedicated to the pursuit of creating passion in a bottle.  


Re-opening April 2019


Re-opening April 2019



We look forward to opening our doors to Champagne PIAFF lovers. Join us on a guided Chateau of our cellars and see your favourite Champagne in the making. If you’d like to be one of the first over the threshold, sign up below and we’ll send you a reminder when we re-open in April 2019...

DISCOVER PLEASURE. 

TASTE PASSION. 

Order your Champagne PIAFF directly from our cellars in Épernay, Champagne, and have it delivered straight to your door, anywhere in the world. 

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Champagne PIAFF