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The Champagne of The Open

CHAMPAGNE PIAFF WILL SHOWCASE ITS PREMIER CHAMPAGNE AT GOLF’S ORIGINAL CHAMPIONSHIP, AS PART OF AN EXCLUSIVE PARTNERSHIP WITH THE R&A.

The 148th Open

The invention of Champagne captivated the imaginations of people all around the world, reminding us that when we act out of passion anything is possible.


 It is only through unwavering passion and hard work that world-class golfers rise to meet their ambitions, and strive to qualify for The Open every year in their quest to win the coveted Claret Jug. 


 As passion and genius meet at golf’s original major, join us in raising a glass of handcrafted Champagne in celebration.

"For every thrilling moment, for the love of golf!"

Join the Sabrage Society

We will be inviting 50 of our members to enjoy the thrill and drama of The Open from the PIAFF pavilion at Royal Portrush in July. Join the Sabrage Society to add your name to the draw.

Champagne PIAFF